Proviscale

For Swedish heat pump installers

Qualified home visits. 

We run paid ads on your own account, qualify the homeowner with an AI chat, and book a ready-to-close home visit directly for your technician. You own the ad account and the data - we run the campaigns.

Book a 15-min intro call
See how it works

Virtual assistant

No setup feeNo monthly fee2,500 SEK per qualified home visitYou own the ad accountPause anytime

The Problem

You're great at installing heat pumps. You shouldn't also have to be a marketer.

Leads are drying up.

The EU heat pump push is real - but the tire-kickers are louder than the buyers. Your phone rings with "just curious" calls while the serious homeowners book with someone else.

Marketing agencies don't understand trades.

Generic ad agencies optimize for clicks, not booked home visits. They charge you a retainer for "impressions" and disappear when you ask about real quote opportunities.

DIY doesn't scale.

Between quoting, installing, and managing your crew, you don't have 10 hours a week to test ad creatives and follow up with form fills at 9pm.

How it Works

From ad to closed deal - three steps

  1. We capture the lead

    Targeted paid ads (Google, Meta - whichever performs best in your area) aimed at homeowners actively searching for heat pumps, air-to-water and geothermal. Traffic lands on a fast landing page with your branding.

  2. AI chat qualifies and books

    The chat asks follow-up questions (current system, brand and age of existing heat pump, home size, budget, timeline), filters out time-wasters, and books a home visit directly on your calendar. The booking is confirmed by SMS the day before so you rarely sit with a dead slot.

  3. Your technician closes the deal

    The technician gets a summary of what the homeowner shared in the chat before the visit - as far as we got in qualification. Measure, quote, close.

Pricing

You only pay when we deliver

No setup fee. No monthly fee. You pay 2,500 SEK per qualified home visit - and nothing else. A home visit means your technician is physically at the homeowner's address delivering a written quote.

Setup0 SEK
Monthly fee0 SEK
2,500 SEKper qualified home visit

You pay nothing until a qualified home visit is on your calendar. Ad budget is separate (recommended 8,000-15,000 SEK/mo) and paid directly by you to Google/Meta. You own the ad account, the data, and the full history.

  • Dedicated landing page with your branding - we build it, no fee
  • Ad setup on your own Google/Meta accounts - no fee
  • Ad budget paid directly by you to Google/Meta (you own the account)
  • AI chat qualifies every lead before booking
  • Homeowner SMS confirmation 24h before each visit
  • Summary of chat answers handed to your technician
  • No lock-in - pause anytime
Book my intro call

You're billed per qualified home visit confirmed by the homeowner via SMS at least 24 hours ahead. If they cancel before that - no charge. If they confirm and then no-show, it counts as a delivered visit because the calendar slot was held.

No setup. No monthly. No lock-in. Pause or cancel any time.

Run the numbers

See your own ROI

Drag the sliders to your numbers. Updates live.

Net after Proviscale/month

125 000 kr

Annualized: 1 500 000 kr

ROI

6×

150 000 kr

Including labor and material

40%

Share of home visits that become a signed job

25%

Profit after material and labor cost

10

New leads we deliver only - don't count your existing customers

New installs/month
4
Profit on new installs/month
150 000 kr
Proviscale fee/month

2,500 SEK per delivered qualified home visit. No setup. No monthly.

- 25 000 kr

Illustrative numbers. Counts only the new installs Proviscale brings - your existing overhead (vehicles, premises, fixed payroll) is excluded because it runs regardless.

Questions

Frequently asked questions

15 minutes · No commitment · Free

Ready to fill your calendar?

Book a 15-min intro call. No sales pitch. We'll ask about your service area, your current lead flow, and whether we can help. If we're a fit, we'll build your funnel and launch you within 48 hours.

Book a 15-min intro call
Book a 15-min intro call