Proviscale

For European HVAC & heat pump installers

Qualified Heat Pump Consultations 

We run the ads, build the funnel, qualify the lead with AI, and drop a ready-to-close consultation onto your calendar. €500 one-time setup gets you launched in 48 hours — after that, pay only when a qualified homeowner actually shows up.

Book a 15-min intro call
See how it works

€500 setup · Pay only for qualified calls · No retainer · Onboarding 5 founding installers now

This week · booked
live
  • Erik L. — Heat pump consultTue · 10:00
    qualified
  • Anna B. — Air-to-water quoteTue · 14:30
    qualified
  • Lars N. — Geothermal evalWed · 09:00
    qualified
  • Sofia H. — Service upgradeWed · 13:15
    qualified

The Problem

You're great at installing heat pumps. You shouldn't also have to be a marketer.

Leads are drying up.

The EU heat pump push is real — but the tire-kickers are louder than the buyers. Your phone rings with "just curious" calls while the serious homeowners book with someone else.

Marketing agencies don't understand trades.

Generic ad agencies optimize for clicks, not booked jobs. They charge you a retainer for "impressions" and disappear when you ask about actual consultations.

DIY doesn't scale.

Between quoting, installing, and managing your crew, you don't have 10 hours a week to test Meta creatives and follow up with form fills at 9pm.

How it Works

From stranger to booked call in under an hour

  1. 01

    We run the ads

    Meta, Google, and YouTube campaigns targeted at homeowners in your service area who are actively researching heat pumps. We handle creative, copy, budgets, and optimization.

  2. 02

    They land on a custom page

    A simple, fast landing page built for one thing: capturing serious leads. Optimized per country and per installer.

  3. 03

    They fill out a short form

    Postcode, home size, current heating system, timeline, budget range. That's it — five fields.

  4. 04

    Our AI qualifies them in under 60 seconds

    A real conversation. Our AI asks the right follow-up questions, filters out renters and time-wasters, and scores the lead.

  5. 05

    Qualified leads book straight into your calendar

    Direct calendar integration — no back-and-forth. If they pass qualification, they pick an available slot on your calendar automatically.

  6. 06

    You show up and close

    A warm, pre-qualified homeowner who already knows what they want. Your only job is the consultation.

Founding installer program

Onboarding the first 5 Swedish installers now

We're keeping this small on purpose. Direct feedback from the first cohort — first names only, at their request.

“We tried Meta agencies, SEO, cold calls. Nothing booked a real call until this. Calendar is full two weeks out.”

Lars

14 installs/month · Stockholm region

“First time I'm not chasing tire-kickers. The homeowner already knows what they want before we get on the call.”

Anders

7 installs/month · Gothenburg area

“No retainers, no pitch. We only pay when someone actually shows up. That's how it should have always been.”

Johan

9 installs/month · central Sweden

Pricing

You only pay when someone shows up

One-time setup gets you launched. After that, you only pay when a qualified homeowner actually shows up.

€150

per qualified booked call

€500 setup · Covers your first 5 calls
  • €500 one-time setup — custom landing page, Swedish ad creative, Meta + Google campaigns launched, calendar connected, live in 48 hours
  • Your setup fee covers the first 5 qualified booked calls (a €750 value)
  • After that: €150 per qualified booked call, pay-as-you-go
  • "Qualified" = homeowner, in-area, deciding in under 90 days, realistic budget, actually shows up
  • No-shows don't count. Unqualified leads don't count.
Book my intro call

No lock-in. Pause or cancel any time.

Questions

Frequently asked questions

15 minutes · No commitment · Free

Ready to fill your calendar?

Book a 15-min intro call. No sales pitch. We'll ask about your service area, your current lead flow, and whether we can help. If we're a fit, we'll build your funnel and launch you within 48 hours.

Book a 15-min intro call
Want to see the homeowner flow instead? Preview it here →
Book a 15-min intro call